Søgeresultater: 444

Summary: Both a history and a contemporary analysis, an illuminating investigation of the defining economic concern of our time. The last year has seen the return of inflation as a preoccupation of political decision-makers, economists, and the general public. After two decades of wondering why inflation was so low, despite vast economic stimulus, economists were surprised by the recent surge in price increases. Despite disagreement about what exactly is happening in the economy, there is unanimity in one belief: slowing growth to control inflation. To focus on inflation's return, Paul Mattick looks at both the past and present, placing current events in the context of capitalism's history. Exploring the nature of money itself, he provides a concise, jargon-free understanding of recent inflation as well as official efforts to control it, illuminating the state of our contemporary economy

Summary: From inside Google Ventures, a unique five-day process for solving tough problems, proven at thousands of companies in mobile, e-commerce, healthcare, finance, and more. Entrepreneurs and leaders face big questions every day: What's the most important place to focus your effort, and how do you start? What will your idea look like in real life? How many meetings and discussions does it take before you can be sure you have the right solution? Now there's a surefire way to answer these important questions: the Design Sprint, created at Google by Jake Knapp. This method is like fast-forwarding into the future, so you can see how customers react before you invest all the time and expense of creating your new product, service, or campaign. In a Design Sprint, you take a small team, clear your schedules for a week, and rapidly progress from problem, to prototype, to tested solution using the step-by-step five-day process in this book. A practical guide to answering critical business questions, Sprint is a book for teams of any size, from small startups to Fortune 100s, from teachers to nonprofits. It can replace the old office defaults with a smarter, more respectful, and more effective way of solving problems that brings out the best contributions of everyone on the team—and helps you spend your time on work that really matters

Summary: How to implement a best-in-class visual marketing plan It's no secret that visual content online really draws in viewers. People love Pinterest, Facebook, and the like for visual sharing and engaging. Smart marketers know their companies need to tap into this, but where and how to start? Visual Social Marketing For Dummies offers a clear roadmap for creating effective, well-defined visual social marketing strategies as part of your overall marketing and social media plans. From defining goals to developing highly visual content across a range of social media platforms, this book is the perfect step-by-step guide to get you there. The book explores Pinterest, Instagram, Vine, Tumblr, YouTube, SlideShare, and Twitter, among many topics and resources, and includes useful examples from leading brands and companies across a variety of industries. Helps you set goals that align with your budget and resources and then lay out a visual social marketing plan Covers image-based platforms, such as Pinterest, Instagram, and Vine, as well as social media platforms including Facebook, Tumblr, YouTube, Twitter, and SlideShare Explores visual tools, including infographics, presentations, and video Explains how to track and measure the effectiveness of your visual marketing efforts Make your brand stand out from the crowd with the information, tips, techniques, and examples you'll find in Visual Social Marketing For Dummies . The EPUB format of this title may not be compatible for use on all handheld devices

Summary: A New York Times Bestseller An NPR Best Book of the Year The epic successor to one of the most important books of the century: at once a retelling of global history, a scathing critique of contemporary politics, and a bold proposal for a new and fairer economic system. Thomas Piketty's bestselling Capital in the Twenty-First Century galvanized global debate about inequality. In this audacious follow-up, Piketty challenges us to revolutionize how we think about politics, ideology, and history. He exposes the ideas that have sustained inequality for the past millennium, reveals why the shallow politics of right and left are failing us today, and outlines the structure of a fairer economic system. Our economy, Piketty observes, is not a natural fact. Markets, profits, and capital are all historical constructs that depend on choices. Piketty explores the material and ideological interactions of conflicting social groups that have given us slavery, serfdom, colonialism, communism, and hypercapitalism, shaping the lives of billions. He concludes that the great driver of human progress over the centuries has been the struggle for equality and education and not, as often argued, the assertion of property rights or the pursuit of stability. The new era of extreme inequality that has derailed that progress since the 1980s, he shows, is partly a reaction against communism, but it is also the fruit of ignorance, intellectual specialization, and our drift toward the dead-end politics of identity. Once we understand this, we can begin to envision a more balanced approach to economics and politics. Piketty argues for a new "participatory" socialism, a system founded on an ideology of equality, social property, education, and the sharing of knowledge and power. Capital and Ideology is destined to be one of the indispensable books of our time, a work that will not only help us understand the world, but that will change it

Summary: Everything a first-time manager needs to know about leading and managing other people. It's great to find yourself with a new promotion and to suddenly have fresh challenges at work. But managing other people can be a daunting responsibility when it's your first time - particularly if you find yourself as the boss of former colleagues or friends. Packed with practical advice, Succeed as a New Manager will help you sail through issues such as getting to know your team, dealing with internal politics, the rise of hybrid and remote working, motivating others, and celebrating success. Whatever your new job, Succeed As a New Manager will help you find your feet and get great results along the way. This book also includes a quiz, step-by-step action points, common mistakes and advice on how to avoid them, top tips, and summaries of key points

Summary: The subject of leadership raises many questions: What is it? How does it differ from management and command? Are leaders born or bred? Who are the leaders? Do we actually need leaders? Inevitably, the answers are provocative and partial; leadership is a hugely important topic of debate. There are constant calls for 'greater' or 'stronger' leadership, but what this actually means, how we can evaluate it, and why it's important are not very clear. In this Very Short Introduction Keith Grint prompts the reader to rethink their understanding of what leadership is. He examines the way leadership has evolved from its earliest manifestations in ancient societies, highlighting the beginnings of leadership writings through Plato, Sun Tzu, Machiavelli and others, to consider the role of the social, economic, and political context undermining particular modes of leadership. Exploring the idea that leaders cannot exist without followers, and recognising that we all have diverse experiences and assumptions of leadership, Grint looks at the practice of management, its history, future, and influence on all aspects of society. About the Series: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable

Summary: CREATE A PICTURE-PERFECT Instagram MARKETING STRATEGY If you're not using Instagram to your advantage, you have to start now. Instagram is the hottest social media site today: Two years after its launch, the number of its daily mobile users surpassed that of Twitter. Then Facebook purchased it for a billion dollars—and it took the world by storm. Instagram Power provides everything you need to grab customers on the world's most popular photo-sharing site. This guide covers it all—from setting up an account to promoting a brand to integrating the photo-sharing app into an existing marketing strategy. Learn how to: CREATE THE MOST EFFECTIVE IMAGE FOR YOUR NEEDS IDENTIFY PROSPECTIVE CUSTOMERS WITH HASHTAGS DEVELOP A MARKETING PLAN TAILORED FOR THE SITE LAUNCH A NEW PRODUCT CREATE A MINI SOCIAL NETWORK OF CUSTOMERS ON INSTAGRAM TRACK AND MEASURE YOUR EFFORTS

Summary: 'A fascinating page-turner... An indispensable guide to modern innovation and entrepreneurship.' Walter Isaacson, no. 1 bestselling author of Steve Jobs Perfect for readers of Elon Musk by Ashlee Vance and Zero to One by Peter Theil Out of PayPal's ranks have come household names like Elon Musk, Peter Thiel, Max Levchin and Reid Hoffman. Since leaving Paypal, they have formed, funded, and advised the leading companies of our era, including Tesla, Facebook, YouTube, SpaceX, Yelp, Palantir, and LinkedIn, among many others. Yet for all their influence, the incredible story of where they started has gone largely untold. In The Founders, award-winning author Jimmy Soni narrates how a once-in-a-generation collaboration turned a scrappy start-up into one of the most successful businesses of all time. Facing bruising competition, internal strife, the emergence of widespread online fraud, and the devastating dot-com bust of the 2000s, their success was anything but certain. But they would go on to change our world forever. Informed by hundreds of interviews and unprecedented access to thousands of pages of internal material, The Founders explores how the seeds of so much of what drives the internet today were planted two decades ago

Summary: For many organizations, the word strategy conjures up endless ideas, concepts and tools - while the intent is correct, the awful reality is most companies do not have a simple, common definition of strategy or a simple approach to make the big decisions. Too many PowerPoints, not enough one pagers that can be put into practice. The lack of a common approach to strategy frustrates executives, creates conflict where there is none, fast-tracks dubious alternatives, lengthens decision-making and hampers the quality of the decisions that finally emerge. With the pace of change and mountain of data that inundates CEOs and executive teams daily, now more than ever, leaders need to simplify and have a common approach to making decisions that concern the purpose and path of their organization. Strategic thinking cannot be outsourced. Tim Lewko's Making Big Decisions Better explains the bare bone elements that must underpin strategic decision making in a practical framework that C-Suite leaders can actually use. Drawing on practical models, stories and client examples, he explains the problem succinctly, offers proven ways forward and provides specific actions to revive strategic thinking, de-clutter the strategy process and drive better financial outcomes

Summary: The book that redefines economics for a world in crisis. Relentless financial crises. Extreme inequalities in wealth. Remorseless pressure on the environment. Anyone can see that our economic system is broken. But can it be fixed? In Doughnut Economics , Oxford academic Kate Raworth identifies the seven critical ways in which mainstream economics has led us astray - from selling us the myth of 'rational economic man' to obsessing over growth at all costs - and offers instead an alternative roadmap for bringing humanity into a sweet spot that meets the needs of all within the means of the planet. Ambitious, radical and provocative, she offers a new cutting-edge economic model fit for the challenges of the 21st century. _____________________________________________________ *The Sunday Times Bestseller* *A Financial Times and Forbes Book of the Year* *Winner of the Transmission Prize 2018* *Longlisted for the FT /McKinsey Business Book of the Year Award 2017* 'The John Maynard Keynes of the 21st century.' George Monbiot, Guardian 'This is sharp, significant scholarship . . . Thrilling.' Times Higher Education 'Raworth's magnum opus . . . Fascinating.' Books of the Year, Forbes 'Raworth's biggest question . . . is one that terrifies all mainstream economists: is 'growth' endless?' Andrew Marr, Spectator 'A compelling and timely intervention.' Caroline Lucas MP, Books of the Year, The Ecologist

Summary: From the New York Times bestselling author of Start With Why and Leaders Eat Last , a bold framework for leadership in today’s ever-changing world.   How do we win a game that has no end? Finite games, like football or chess, have known players, fixed rules and a clear endpoint. The winners and losers are easily identified. Infinite games, games with no finish line, like business or politics, or life itself, have players who come and go. The rules of an infinite game are changeable while infinite games have no defined endpoint. There are no winners or losers—only ahead and behind.    The question is, how do we play to succeed in the game we’re in?   In this revelatory book, Simon Sinek offers a framework for leading with an infinite mindset. On one hand, none of us can resist the fleeting thrills of a promotion earned or a tournament won, yet these rewards fade quickly. In pursuit of a Just Cause, we will commit to a vision of a future world so appealing that we will build it week after week, month after month, year after year. Although we do not know the exact form this world will take, working toward it gives our work and our life meaning.   Leaders who embrace an infinite mindset build stronger, more innovative, more inspiring organizations. Ultimately, they are the ones who lead us into the future

Summary: Start With Why has led millions of readers to rethink everything they do – in their personal lives, their careers and their organizations. Now Find Your Why picks up where Start With Why left off. It shows you how to apply Simon Sinek’s powerful insights so that you can find more inspiration at work — and in turn inspire those around you.   I believe fulfillment is a right and not a privilege. We are all entitled to wake up in the morning inspired to go to work, feel safe when we’re there and return home fulfilled at the end of the day. Achieving that fulfillment starts with understanding exactly WHY we do what we do.    As Start With Why has spread around the world, countless readers have asked me the same question: How can I apply Start With Why to my career, team, company or nonprofit? Along with two of my colleagues, Peter Docker and David Mead, I created this hands-on, step-by-step guide to help you find your WHY. With detailed exercises, illustrations, and action steps for every stage of the process, Find Your Why can help you address many important concerns, including:   * What if my WHY sounds just like my competitor’s? * Can I have more than one WHY? * If my work doesn’t match my WHY, what should I do? * What if my team can’t agree on our WHY?   Whether you've just started your first job, are leading a team, or are CEO of your own company, the exercises in this book will help guide you on a path to long-term success and fulfillment, for both you and your colleagues.    Thank you for joining us as we work together to build a world in which more people start with WHY.   Inspire on! — Simon