Hans Peter Bech: Going global on a shoestring : global expansion in the software industry on a small budget
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Going global on a shoestring : global expansion in the software industry on a small budget

Af Hans Peter Bech (2021)

In this book, I will share my experience and what I believe are fundamental principles that can be used by any small software company that has a great product, but only limited funds. My ambition has been to make this the handbook for how to enter foreign markets without betting the farm and failing fatally on the first attempt.

markedsføring software softwarefirmaer strategi udlandet virksomhedsudvikling økonomisk vækst

Kort beskrivelse

Håndbog til ledere og forretningsudviklere i små og mellemstore softwarevirksomheder. Her beskrives strategierne for global ekspansion og for hvordan man udfører det egentlige feltarbejde med at vinde de første kunder i udlandet