Brand Now : How to Stand Out in a Crowded, Distracted World

Summary: Brand Now uncovers the new rules of branding in our complex and chaotic world. Written by the author of Get Scrappy , the digital marketing bible for business, this latest book explains how to build brands that resonate both online and off. The book helps you: ● Create a brand with meaning ● Reinforce it with the right touchpoints ● Hone your brand's unique story ● Share it through engaging content ● Cultivate a sense of community ● Craft a coherent experience ● Stand out with simplicity and transparency The world may be growing louder, but with Brand Now's big ideas and practical toolbox, you can break through the noise—and win a place in the hearts and minds of your customers